The Nielsen Claritas demographic profile is a supplemental dataset that includes approximately 100, 250, or 500 data elements (depending on tier of purchase) that describe the demographic characteristics of your community at the state, county and zip code or census tract level. Nielsen Claritas annual estimates provide richer population estimates than the Census QuickFacts.
All elements purchased will be available on your site’s demographic dashboard.
Which demographic elements are included?
Base counts such as population, number of households, families, and housing units are available at the state, county and zip code or census tract level. The estimates also include counts and percentages for race, ethnicity, sex, age, language spoken at home, marital status, household income, educational attainment, and much more! A full list of demographic elements is available upon request.
To compare QuickFacts vs. Nielsen Claritas check out the chart below:
|Number of Data Elements||~60||100, 250 or 500 (depending on tier of purchase)|
|Source||U.S. Census Bureau||Nielsen|
|Data Updates||Varies between 1 – 5 years||Updated annually|
|Granularity||State and County||State, County and Zip Code or Census Tract|
|Data Aggregation||Not available||
Custom regional views, such as hospital’s primary and secondary
|Data Visualization||Not available|| Create custom charts and pie graphs with ability to compare multiple
variables and locations in one chart
|GIS Mapping Integration||Not available|| View select demographic elements alone on a map, or as a layer on top
of mapped indicators
|Data Downloads||Not Available||
Download select charts into PNG, JPEG, PDF or SVG formats (all users);
Explore HCI Platforms with Nielsen Claritas Demographics
Tier 1 – 100 demographic elements
- Healthy Pasadena: http://www.healthypasadena.org/demographics
- Baylor Scott & White: http://www.sw.org/community-benefit/community-healthneeds-assessment
Tier 2 – 250 demographic elements
- Orange County’s Healthier Together: http://www.ochealthiertogether.org/demographics
- North Country Health Compass: http://www.ncnyhealthcompass.org/demographics
Tier 3 – 500 demographic elements
- Palm Beach County Counts: http://www.pbccounts.org/demographics