Opting for Nielsen Claritas demographic data provides sites with detailed demographic information on population, housing, economic, education, transportation, and occupation characteristics. The data is available at the state, county, and zip code level.
Demographic data charts are presented as a Vertical Bar, Horizontal Bar, or Pie Chart, as appropriate. All charts can be downloaded as images to use in reports and presentations. Check out a few examples below:
How you can interact with the demographic charts:
- When reviewing a chart, scroll over a section of interest to see the exact number it represents.
- Remove/add back in a demographic variable from the interactive chart by clicking on it in the legend.
- At any point, choose the "Demographic Data Dashboard" to review all demographic data in one central location